Branding Ecuador Travel Life at its Purest
Branding Ecuador – Life at its Purest - The firm of Joseph Chias developed the strategic marketing plan for tourism. In 2007, the Ecuadorian capital of Quito registered 461,000 international tourist arrivals, with a total of 1.2 million Ecuadorian and international visitors, who generated US$606.7 million for the Metropolitan District. Looking to improve these numbers, the Chias objective is to push the total visitor numbers to 1.8 million unique visitors by 2012, generating US$1 billion for the city. New tourism products will emphasize the increasing professionalism of the sector in general and the improvement on all levels of tourism services and attractions.
There is also optimism for the future growth of Ecuador. The real estate firm of Cushman & Wakefield finds the Ecuador market for high end commercial real estate to be small compared with other Latin American markets; however, they have determined that there is a significant amount of unmet demand for corporate office space.
On the public side, government spending on infrastructure is creating jobs and motivates companies to meet growing demand for goods and services and a US$1.0 billion 4-year loan from the China Development Bank Corp. (2010) is facilitating the expansion of these infrastructure projects.
Ecuador Travel at Agosto 14, 2011 10:10 AM